search engine optimization

WHAT IS SEO (Search engine optimization)

 Before understanding search engine optimization, let us understand what is search engine and optimization.

SEARCH ENGINE

Search engine s a website or software which designed to carry out web searches. Search engine is a tool that help the to locate information on the world wide web. example - GOOGLE, YAHOO, BING etc.

 

WHAT IS OPTIMIZATION

According to oxford optimization means

"The process of finding the best possible solution to a problem. In mathematics this often consists of maximizing or minimizing the value of a certain function, perhaps subject to given constraints" 

SEO (SEARCH ENGINE OPTIMIZATION)

SEO is the combination of above two definition

SEO is the process of improving the visibility, quality, efficiency and quantity of traffic to the website. It improve visibility of your pages in search results, the more likely to grab attention of customers to your business. It improve the positioning of webpage in organic search results.

 

ON-PAGE SEO

On-page SEO focused on optimizing of your website that are under control. It improve website's search engine ranking for a particular keyword. Example of on-page meta tags, header, title tags, image tags and description.

The biggest on-page factors that affect search engine raking are:

• content of the page
• linkable content
• Meta tags, title tags, heading tags, image tags, keywords and description

OFF-PAGE SEO

Off-page SEO refer to the practice of optimizing taken outside to your own website to impact your ranking within search results pages. Off page optimization not required to edit or modify the onsite website contents. In this type use following outside technique to improve website positon in search ranking.

• Backlinks generation
• Sitemap
• Blog posting
• Article submission
• Email marketing
• Social media marketing
• Guest blogging

  

VIDEO ABOUT SEO

HOW SEARCH ENGINES WORK